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Does your laptop have a name? Your TV? Your immersion blender? The practice is not uncommon (one Apartment Therapy staffer named their TV Layla, “’cause she was expensive, high-maintenance, & feisty”), but have you ever wondered why you do it? The Cut recently looked at the impulses behind assigning names—and occasionally personalities—to inanimate objects.

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Posted on Nov 7, 2017

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