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A new Overwatch animated short debuted at BlizzCon 2017, showing the tragic tale of why Reinhardt joined the team. If you were feeling strong emotions by the time it ended, that’s by design, according to Lydia Bottegoni, SVP of Story and Franchise Development at Blizzard.

“We always say our job is to make people feel something. Feel heroic or feel sad or feel triumphant. That’s our overall mission, to make you feel something, and the bigger the emotion, the easier it is to get people there,” Bottegoni said.

It’s not uncommon to read comments comparing the emotional impact of an Overwatch animated short to a Pixar or DreamWorks movie. And just like those movies often earn big ticket sales, the desired effect is for gamers to get emotionally invested in a character so they’ll be pumped to play the game and buy the latest content.

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Posted on Nov 5, 2017

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