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Speaking to IGN at PAX Aus, PlayerUnknown’s Battlegrounds creative director Brendan Greene has discussed how PUBG has reaped a huge amount of success without a massive advertising budget.

“We published on Steam, you know?” said Greene. “And that’s allowed us to sell millions of copies without having any marketing budget essentially, or store copy…. We have shown that you don’t need necessarily the same marketing or PR budget as a triple A game to really sell a lot of copies.”

According to Greene, prior to the release of Battlegrounds on Steam Early Access, the team were hoping to sell “maybe five million copies, first year.”

“We passed that in a few months and now we’re at 15+

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Posted on Oct 31, 2017

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