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By working day, Zahyra Tirado, 37, is a receptionist doing the job in the offices of a monument company, but in her spare time, the Staten Island mom of two indulges in her passion for all points feminine on social media. The self-explained “selfie queen” has garnered 900 followers on Instagram and about one hundred thirty on Fb. “I’m a girly lady,” she advised ABC News. “I appreciate jewelry, make-up, trend and like posing really lovable [in images], that’s me.”
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Tirado enjoys the “likes” she receives from her style and make-up posts and the connections she helps make by her followers.

“You speak to folks from all in excess of the planet,” she explained. “It’s pretty cool.


When it seemed like her shots were noticed by a web site identified as Mirina Collections, she was flattered.
“After examining your Instagram web site — we would appreciate to give you the prospect to be highlighted on our social media stores and website in which above a hundred,000 followers, subscribers and shoppers stop by us and abide by us every single and every month, as perfectly as be our latest Mirina woman,” stated the e-mail from the Promoting Supervisor of Mirina Collections.
ABC News
Social media influencers are photographed in this article on “Superior Early morning The us.


The email went on to offer Tirado a huge lower price on one particular of the firm’s necklaces and an invitation to be a part of its model ambassador application and submit or article a selfie sporting its jewellery for a prospect to be observed on the company’s platforms.
“It was appealing,” said Tirado, who saw it as an prospect to develop her next. She appreciated the necklaces she observed on the company’s site but at selling prices ranging from $139.99 to additional than $200 — they ended up also high-priced for her spending plan.

Thanks to the discounted Mirina made available, nevertheless, she was to buy a necklace for considerably less than $forty. But she didn’t foresee such a very long wait, and when extra than six weeks went by with no indication of the necklace, she wrote to Mirina demanding her cash back again.
Soon after complaining to the Better Company Bureau she obtained a refund.
“When I eventually bought the jewelry piece, it didn’t glance handmade, it seemed like metal scrap and broken,” Tirado said. She was so dissatisfied, she threw the necklace in the trash.
ABC News
A necklace that was showcased on Mirina’s Stylish Wish Checklist web site is photographed here subsequent to a necklace acquired on Amazon.
Tirado’s criticism was among dozens the Improved Business Bureau acquired in 2017 about Mirina Collections and its affiliate Nora NYC.

Its investigation discovered the on the net shops experienced “exhibited an ongoing pattern of deceptive advertising procedures,” prompting the group to concern an warn to people.
“These girls thought they were being having luxurious goods — they didn’t,” stated Claire Rosenzweig, president and CEO of the BBB serving Metropolitan New York. “So they were being quite dissatisfied.”
In this case, there ended up some crimson flags, claimed Rosenzweig, noting that BBB’s mail to the company was returned by the U.S. Postal Support . Mirina Collections lists four destinations on its internet site but no specific handle for its corporate business.

Its New York locale is simply stated as “Time Square, Broadway.”
Lots of of the people who complained to the Far better Business enterprise Bureau noted that the necklaces were being not reliable with the promises created on Mirina’s Chic Would like Record web site, complaining the high-quality was inferior to what was advertised. The enterprise marketplaces its necklaces as “handcrafted,” “made to purchase,” and “copper with silver plating.” Some buyers documented locating what they say have been nearly duplicate necklaces on web-sites like Amazon and AliExpress advertising at a fraction of Mirina’s selling prices.

” Good Early morning The united states ” did its personal search on Amazon and uncovered necklaces that were similar to the ones highlighted on Mirina’s Chic Wish Checklist web-site for just beneath $ten and $14. We procured 3 necklaces on Amazon and three on Mirina’s internet site and took them to Robert Streppone, founder and director of Studio Jewelers, a jewellery trade faculty. Streppone has been instructing jewelry creating for more than thirty several years.
ABC Information
Robert Streppone, the founder of Studio Jewelers, compares two necklaces with ABC News’ Eva Pilgrim.

Immediately after a side-by-facet comparison of all 3 sets of necklaces, he identified no variance in the layouts represented in two sets of necklaces, and whilst he saw a slight variation in a 3rd set, he concluded they had been “overall, the identical.” The Mirina necklace highlighted glass stones even though the one particular we ordered from Amazon contained pearl-like elaborations. In his impression, Mirina’s necklace priced at $one hundred fifty five was not really worth any a lot more than the Amazon necklace we obtained for $13.sixty eight, even when he factored in the variation in the embellishment.

We also requested Streppone to examine the necklaces for copper, a pricier steel. He identified only traces of copper in one of the a few necklaces “GMA” bought from Mirina, locating no copper in the other two pieces.

He established that all 3 necklaces ended up largely manufactured of much less expensive white metal, possible a zinc compound.
Mirina Collections declined our request for an job interview but in an e mail explained the issues make up a compact percentage of its comments and pointed to the extra than 270 good critiques it has received to date on the Greater Business Bureau’s web page.
In the meantime, Tirado stated however gets e-mail from Mirina Collections.

But now she’s learned her lesson.
“Would I do it yet again? No way,” she mentioned.
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Posted on Mar 30, 2018

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