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Wendell Rodricks plus size fashion show: Big and beautiful: Plus-sized models rock the Indian ramp – Fashion Shows – Times of India
Found: Sat Aug 26 01:13:58 2017 PDT
Source: Times of India, The (India)
Copyright: Bennett, Coleman & Co. Ltd. 2017
Contact: toieditorial@timesgroup.com
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Big and beautiful: Plus-sized models rock the Indian ramp
Plus size fashion has rapidly grown in the last few years. The fashion world has finally made a way for ‘curvy’ and ‘plus size’ style — creating a balance for body diversity.

With such a growing market, many brands and designers have been driven and are now offering bigger sizes.

Another development made by such labels has been replacing size tags like 2XL, 3XL by numbers like 2 and 3, an initiative to break stereotypes based on tags and sizes. Even with such a growing market for curvy and big sized people, there has been a lack of ‘body positive activists’ on platforms like fashion shows, movies and even many brand campaigns in India.
This shifting culture in size has plenty of room for growth on many platforms.

Filling one such void, Lakme Fashion Week is making a constant effort by introducing plus-size fashion shows. Last year, they presented India’s first plus size fashion show. The show was done by a plus size label aLL, where men and women were auditioned through a social media campaign. Models walked the ramp with confidence and poise — making it a big fashion moment on the Indian ramp .

Continuing with their achievement, LFW presented yet another show of this kind at the ongoing fashion week. This year, the brand aLL presented their collection in collaboration with veteran designer Wendell Rodricks. The collection ‘aLL PRIMERO’ was a mix of asymmetric gowns, swinging dresses and capes which were adorned with silver heart motifs. The show was bright with cheerful colours like orange, pink, green.

“There are so many restrictions put on plus size fashion whether there are certain colours that flatter their shape or a fixed silhouette. With PRIMERO, we’re breaking all these myths and prevailing rules and regulations,” Wendell Rodricks said in a statement.
(Schulen Fernandes, Deveika Bhojwani and Wendell Rodricks)
No matter one’s size, style is style and this show was a welcome move yet again. Here’s hoping that size inclusivity at fashions shows keeps growing.
(Photographs: Prathamesh Bandekar)
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Posted on Aug 28, 2017

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