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Categories: Fashion, Uncategorized

Penggunaan motif bergaris ala Gucci di beberapa fashion item punya Forever 21 akhirnya berujung di ranah hukum nih girls . Keliatannya the luxury brand from Italia sekelas Gucci masih belum nyerah buat ngelindungin their trademark color yang digunain sama A merican fast fashion retailer that headquarters in Los Angeles itu.
Dilansir dari Bussines of Fashion , baru-baru ini Gucci nuntut Forever 21 ke pengadilan Distrik Pusat California di Amerika Serikat. Tuntutan itu berisi mosi penolakan Fo rever 21’s earlier complaint terkait ancaman ligitasi merek dagang and unfair competition dalam sektor bisnis. But now, ‘battle’ antara Gucci dan Forever 21 makin panas, karena both of them saling nuntut ke pengadilan buat menang. Ketika Gucci ngebawa kasus ini ke meja hijau karena nggak rela warna khasnya di pake sama rivalnya, Forever 21 malah nganggap kalo Gucci ngelakuin penekanan yang berlebihan terhadap brand -nya.

Sebenernya kasus ini bukan kasus baru lagi, karena bulan Desember 2016 kemaren, Gucci udah nuntut Forever 21 buat berhenti ngegunain warna-warna khasnya. Just because the result isn’t maximal yet , this lawsuit berlanjut lagi di bulan Februari dimana Gucci minta Forever 21 buat ngeberhentiin penjualan their several items yang dianggap punya unsur-unsur warna yang jadi trademark -nya Gucci sejak lama.

But ironically Forever 21 nggak tinggal diam aja. Juni lalu, mereka malah nuntut balik Gucci karena dianggap bikin persaingan bisnis jadi nggak sehat when the fashion brand monopolize certain colors in the fashion business.
Walaupun pihak Forever 21 berusaha buat nuntut balik, tapi lewat ‘ battle law’ ini, rumah mode Italia yang jadi brand favorit selebriti ini nggak akan nyerah buat ngelindungin Hak Kekayaan Intelektual yang udah Gucci kantongin sejak dulu.
Gugatan dari kasus yang terus bergulir ini jadi langkah terakhir Gucci untuk mempertahankan trademark mereka setelah Forever 21 nyerang mereka balik lewat desain stripes ala Gucci di beberapa produk jualan mereka. The pieces include a silver bomber jacket, a floral bomber jacket, a butterfly jumper, a green tiger motif jumper and a choker , yang semuanya didesain dengan striped webbing khas Gucci yang ikonik banget.
Fashion Item Keluaran Gucci
Fashion Item Keluaran Forever 21
Hmm looks exactly same sih ya.

But fyi, ini bukan kali pertama kalinya buat Forever 21 ‘ngadu’ legalitas sama fashion brand lain.

Terjebak di kasus yang sama, sebelumnya high-fashion brand itu sempet dituntut sama perusahaan sportwear Adidas karena pake motif garis punyanya. And last , dituntut juga sama Puma soal design plagiarism dari Rihanna’s Fenty Shoes yang berkolaborasi sama pelantun Work itu.
Well , semoga kasus Gucci VS Forever 21 ini cepet berakhir ya!
Written by Suci Rezeki Aulia Photo Source:
forever 21, gucci, dailymail.

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Posted on Sep 6, 2017

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