Your stripe bar message here.

Hide
Show
Categories: Fashion

pink lagoon

Photos Credit: Pink Lagoon

Solana Beach, located approximately 20 miles north of downtown San Diego, is the epitome of a sleepy beach town.  Alongside the serenity of the surf, sand, and sun lies a high-end, local boutique leading the area’s fashion revolution. Racks of the newest pieces from Ulla Johnson and Derek Lam hug the walls, while unique, vintage Louis Vuitton bags and current season Chanel baseball caps are playfully arranged throughout the space. As I meandered through Pink Lagoon’s newly-expanded location on South Cedros Avenue, one thing really caught my eye: the clientele. Women walked breezily through the pink-framed doorways, addressing the staff by name with a smile and a hug before inquiring about a piece that had just come in stock. This kind of friendly chatter isn’t what one would normally expect from a luxury-loving fashionista’s haven, but it is the norm at Pink Lagoon.

pink lagoon jenny livits

At the tender age of 20, La Jolla native Jenny Livits devised a business plan. After graduating from Loyola Marymount University, Livits knew that she wanted to own a boutique. This space had to be different, however. Pink Lagoon would not just be a clothing store, it would be an enterprise that brought wardrobe design and styling (a term that she has now trademarked) into the mix. “Your brand has to be authentic,” states Livits, “it’s not so much about success as it is about being happy.” Realizing that developing personal style can sometimes be an intimidating arena for women, she sought to develop a business that would make fashion accessible. The most important facet of the store would be the basics; comfy tee shirts, structured jeans, and classic button ups would always be available as a wardrobe foundation. When styling, Livits states that, “it’s about simplifying the process by building infrastructure in a person’s life. I wanted my clients to feel good while going out and spending time with their families or doing good work rather than be worried about shopping.” While the brick-and-mortar shop serves as a home base, it was only the beginning.  

In 2007, Pink Lagoon’s doors opened in Solana Beach. To this day, every person working on the sales floor is also a stylist available for hire. Not only are they helping clients find the perfect dress or the right pair of jeans, they are also considering how to best build these pieces into their client’s wardrobe over time. Styling doesn’t stop there, however. When not dressing customers in store, Livits and other team members go into clients’ homes to do “closet edits” where they work together to build the ideal wardrobe for that individual’s lifestyle, piece by piece.

the studio by pink lagoon

In 2015, Pink Lagoon expanded to include The Studio by Pink Lagoon, a luxury consignment sector that brings unique, one-of-a-kind pieces to the store for clients to mix-and-match with. Everything from cape dresses by The Row to classic Bottega Veneta handbags and signature Isabel Marant boots can be found among its racks. Picking up a beautiful electric blue Y-3 and Adidas collaboration jacket, it became clear that The Studio is the eclectic, spontaneous balance to Pink Lagoon’s focused and curated style. Store manager and lead stylist Melissa Tablante adds that, “I especially love introducing our clients to the luxury consignment department because it’s a great way to explore new designers… We have customers that leave feeling empowered by fashion and ultimately, transformed into a ‘Pink Lagoon girl.’”

pink lagoon storefront

To say that Jenny and her team know their clients would be an understatement. In the store, aesthetic concepts are always framed around the question, “Who is the Pink Lagoon girl?” According to Livits, a few of the characteristics of the Pink Lagoon girl include women who are, “natural, free-spirited and in tune with their inner self.” The newly-added apothecary section of the store is particularly indicative of this ethos. “The focus is on natural beauty,” says Livits. The store’s commitment to beauty from the inside out doesn’t stop there. In the future, the company plans to expand their wares to offer clients lifestyle-oriented products, such as books on personal style, and wellness workshops that feature activities like yoga that can “build on a culture.”   

San Diego is not a city known for its fashion culture, but that is quickly changing. With over 20,000 attendees at Fashion Week San Diego in the past year, and some of the world’s biggest fashion bloggers taking residence in the area, it is clear that the city’s attitude towards fashion is evolving. San Diego’s proximity to the entertainment industry in Los Angeles, as well as internationally renowned cultural events such as Coachella place it in a uniquely adjacent relationship to fashion. Pink Lagoon seems to be well-primed to capitalize on this new fashion-oriented focus, especially for those in the North County area.   

<!–

Fashion is one of those rare things that allows you to say everything without speaking a single word. Designer shoes are just a form of this unspoken sartorial communication, but it’s one so subtle that only other sneakerheads are likely to pick up on it. And it’s this understated luxury that makes tennis shoes so appealing—at least to us. Over the years with the release of exclusive collaborations, limited-edition lines and one-off collections that sell out in mere minutes, it’s easy to see how collectors can drop thousands of dollars on sneakers. But there are plenty of designer kicks that cost just as much, if not more, then pre-owned, special-edition Jordans. The only difference is you don’t have to spend months on resale sites trying to hunt down your preferred size, color and brand. Here are the most expensive kicks you can still own. None of these bad boys have sold out—yet.

Fashion is one of those rare things that allows you to say everything without speaking a single word. Designer shoes are just a form of this unspoken sartorial communication, but it’s one so subtle that only other sneakerheads are likely to pick up on it. And it’s this understated luxury that makes tennis shoes so appealing—at least to us. Over the years with the release of exclusive collaborations, limited-edition lines and one-off collections that sell out in mere minutes, it’s easy to see how collectors can drop thousands of dollars on sneakers. But there are plenty of designer kicks that cost just as much, if not more, then pre-owned, special-edition Jordans. The only difference is you don’t have to spend months on resale sites trying to hunt down your preferred size, color and brand. Here are the most expensive kicks you can still own. None of these bad boys have sold out—yet.

–> Shop Sale at Naked and Get Up to 50% Off the Pieces you Love!

Spread the Word, like or share this page, your friends will also love it and thanks for it.

RSS Webhose

  • Video: Its Not a Joke, the Youth Have to Speak up - Kcee Speaks onGovernorship Ambition August 15, 2017
    News, Events, Entertainment, Lifestyle, Fashion, Beauty, Politics, Crime, and More ! Tuesday, August 15, 2017 Video: Its Not a Joke, the Youth Have to Speak up - Kcee Speaks onGovernorship Ambition Once again, Five Star music act, Kcee has said his announcement to run for the Governorship seat in Anambra State is not a ' […]
    Elsy Ajeih ([email protected])
  • Disney Launches New Campaign to Inspire the Princess in All of Us August 15, 2017
    by: Jennifer Davis August 15, 2017 @ 6:00 PM Little girls everywhere love Disney Princesses. Whether they're obsessed with Frozen or Beauty and the Beast , the movies have a huge impact on how young girls see themselves and their potential. While Princess Ana or Belle may only live on screen, Disney wants to remind […]
    Jennifer Davis
  • Sports Rush: How The 1976 Olympics Shaped Women’s Basketball August 15, 2017
    tweet In 1972, the members of the United States basketball team declined their Olympic silver medals after losing the title game in controversial fashion to the underdog Soviet Union team. Four years later, a USA basketball team again watched the U.S.S.R claim Olympic gold, but this time the runners-up treasured their awards. While the two […]
    Rush Olson
  • If You're Missing the Pop-Up, Don't Worry - the Cheetos Cookbook Is Here August 15, 2017
    The Spotted Cheetah Cheetos Cookbook If You're Missing the Pop-Up, Don't Worry — the Cheetos Cookbook Is Here - The Spotted Cheetah , a New York City pop-up restaurant featuring an entire menu of Cheetos dishes, exists thanks to Chester the Cheetah — just kidding! The chef behind the dangerously cheesy recipes is Anne Burrell, […]
    Anna Monette Roberts

RSS Google+

RSS abodetoday

  • Smart locks rendered dumb by automatic update fail August 15, 2017
    Making dumb things smart can have its benefits, but adding complexity to once-simple devices can also lead to unforeseen problems. It’s a lesson smart lock maker LockState is all too aware of, after a clumsily delivered automatic update bricked hundr… Gadget
    admin
  • Tech companies want user data protected from warrantless searches August 15, 2017
    Late last night, a bevy of tech companies — including Apple, Google, Verizon, Twitter and Facebook — filed a friend-of-the-court brief with the US Supreme Court in the case of Carpenter v. United States. Their specific interest is in protecting per… Gadget
    admin
  • Google sees a future in wearable-free health monitoring August 15, 2017
    Google and its Alphabet parent haven’t been shy about their interest in digital health, and now they’re taking that curiosity in an unusual but potentially very helpful direction. GeekWire reports that Google has acquired Senosis Health, a Seattle-a… Gadget
    admin
  • 23 Ways to Chill on National Relaxation Day August 15, 2017
    If you’re feeling stressed, you’re not alone. But today, August 15, happens to be National Relaxation Day, so there’s no better time to take a moment to chill. We’ve rounded up some of our best tips for cultivating calm below. READ MORE » therapy
    admin
  • How To Get a High End Kitchen Look on a Budget: Tips for Using Affordable Building Materials Wisely — Case Study August 15, 2017
    Flirting with the idea of using affordable building materials for a kitchen remodel? Smart move for your budget. But, that doesn’t mean you want your home to look like you built it out of materials from the bargain bin. So, take notes from this minimal and modern kitchen in this Spanish hand-built home . We’ve […]
    admin
  • Tips and Tricks for Saving Money on Groceries at Target — Kitchn August 15, 2017
    From Kitchn → The Best Ways to Save Money on Groceries at Target READ MORE » therapy
    admin
  • Think You Have it Bad? Here’s What Kitchens Were Like A Century Ago — 100 Years in the Kitchen August 15, 2017
    Imagine you’re suddenly transported back in time by 100 years, to your great-great-grandmother’s house. Most of the rooms are quite familiar: the styles are less modern, sure, but the basic setup is the same. The kitchen, however, is different. All the major players are in place — the sink, the stove, some rudimentary form of […]
    admin
  • 7 Ideas For Tackling Small Kitchen Storage Shortages in Style — Dwell August 15, 2017
    (Image credit: Linny Morris for Dwell ) A perpetual curse of the small apartment is the small kitchen, and a perpetual curse of the small kitchen is lack of storage. Sure, only having 18 inches of counter space is a real bear, but before you get there, where are you even going to put anything? […]
    admin
  • Before & After: An Unbelievable DIY IKEA Kitchen Renovation for $20k August 15, 2017
    Cameron’s post-renovation kitchen is basically unrecognizable. Aside from sharing the common elements of a kitchen (you can cook in it! there’s a refrigerator!) the two spaces are completely different. Her new kitchen is softly colorful, light, breezy and spacious where the old kitchen was, well, very, very beige. READ MORE » therapy
    admin
  • A Boring Rental Bathroom Gets a Totally Reversible Makeover August 15, 2017
    Ladies and gentleman, here is what my boring bathroom looked like up until the other day. I’ve lived in my rental for just over two years, and this place looked the same as it did the day I moved in (with the addition of some hand soap, my toothbrush and a toilet paper roll) for […]
    admin

Top

AbodeToday is Stephen Fry proof thanks to caching by WP Super Cache